Blog Post Title Four

Written By Boyd Benkenstein - The Global Brand Writer

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Boyd Benkenstein - The Global Brand Writer

I am the Global Brand Writer - with decades of experience, from working and living, all over the world. I collaborate with owners, CEO’s, CMO’s and creative agencies/studios to elevate global brand voice and business. My intellectual home is The Global Brand Writer™
- The future of brand language in the age of AI. A proprietary suite of frameworks, tools, and tone systems
launched in 2025. The language of intelligence and a new standard of brand writing in the age of AI.

http://globalbrandwriter.com
Previous

Blog Post Title Three